This is a drastic example but it gets the point across.
Roses and sewer line.
Doesn’t sound like it goes together does it? That’s because it doesn’t.
A brand is the outward expression of what the business is made of as a whole. Therefore, the branding needs to fit the business in all visual aspects. All marketing and design needs to reflect appropriate color, style and message. It needs to be readable and consistent across various mediums: t-shirt stitching, signage, business cards, online advertising, vehicle wrap.
Thoughtfulness and clean design choices is crucial when creating the perfect logo of a business, it’s a direct representation that needs to be right.