Thankful for…

It is hard to not think about all the people in my life that I am thankful for this time of year. Of course my family is at the top of the list, but many of my clients run a close second. Over 25 years ago I became a media rep for the local cable company. That transitioned into this ad agency in 2002. Many of the people that I helped with local television commercials later became clients of Elliott Marketing. Why? Because I knew them, their goals, their idiosyncrasies, their budgets and their businesses. When I take on a new client now, I find our initial meetings less about the specifics of what we bring to the table, but rather can we be honest and work together? Will there be a mutual respect and camaraderie to be successful together? If we agree on things like that, we’ve won half the battle.
Happy Thanksgiving everyone.