Streaming platforms can allow advertisers to speak to listeners far beyond the limits of a traditional radio signal. As listeners shift between different audio content genres and formats. maximizing reach demands that brands ensure they appear in a strategic, . holistic campaign toward their target audiences. Brands can take advantage of partnerships with streaming platforms to leverage insights. These insights can be used to not only recommend content to listeners. but also help advertisers find the audiences most receptive.
This is the same strategy digital advertising has utilized on websites for the last 30 years. By tapping into this valuable data. advertisers can best ensure they are not missing out on high-quality engagement opportunities. Digital audio offers access to a much broader range of content—including news, sports, Jeopardy! style music quiz shows and more—which can help brands target the right listeners. Gone is the spray-and-pray tactic Brands can now identify the specific content types. or channels relevant to their target audience to ensure their messaging reaches listeners. Music streaming. podcasts. radio. musicians. advertising.