Streaming platforms can allow advertisers to speak to listeners far beyond the limits of a traditional radio signal. As listeners shift between different audio content genres and formats. maximizing reach demands that brands ensure they appear in a strategic, . holistic campaign toward their target audiences. Brands can take advantage of partnerships with streaming platforms to leverage insights. These insights can be used to not only recommend content to listeners. but also help advertisers find the audiences most receptive.
This is the same strategy digital advertising has utilized on websites for the last 30 years. By tapping into this valuable data. advertisers can best ensure they are not missing out on high-quality engagement opportunities. Digital audio offers access to a much broader range of content—including news, sports, Jeopardy! style music quiz shows and more—which can help brands target the right listeners. Gone is the spray-and-pray tactic Brands can now identify the specific content types. or channels relevant to their target audience to ensure their messaging reaches listeners. Music streaming. podcasts. radio. musicians. advertising.
Streaming radio services have a strong listener base that continues to grow. They offer benefits online advertising like accessing local, regional, and national audiences.
Music streaming apps such as Spotify, Pandora & iHeartMusic can be accessed from devices. most listeners access these apps from their mobile devices.
For advertisers looking to reach people listening to streaming services from phone. this mobile audience is a gold mine!
No matter your radio advertising budget, we can help you get started running ads on these. also other local radio streaming devices. We’ve highlighted the three most popular streaming services below…