Billboards and other signage aren’t as effective as a website or call might be. They are powerful at building brand awareness, though. Most people see the same billboard several times. They remember it and can later associate it with the brand or company because of this.
If you’ve seen the Chick-fil-a signs, you know what we mean by this. The handwritten text that reads, “Eat More Chickin” and a silly cow is iconic. These billboards have built a brand for Chick-fil-a. They are the perfect example of billboard advertising done right.
Visibility is the number one reason for them. There is no turning them off like with tv, radio or internet. In fact, 71% of people consciously look at billboards when driving. People see them. They read them. They pay attention to them.
Much like billboards, signage is important for your brand. When we say “signage,” we are referring to signs in and around your business. This can also include signs around town, etc. Signage comes in a variety of shapes and sizes. Internal signs are as important as external signs. A creative sign can be beneficial to your business. It helps a business stand out from competitors. Thus increasing sales opportunities and helping your business grow.
Marketing funds are often limited with small businesses. We get it. Signs can be a cost-effective form of marketing your brand. They create advertisement 24/7 once designed and installed. Signage also builds brand awareness. The goal is to draw attention to promote something. You can convey important information using your business’ colors, etc.
Signage makes your business stand out from the crowd. If you have colorful, brand-strong signs and your competitors don’t, you’ve got a leg up!
Finally, signs allow for increase in impulse sales opportunities. According to FedEx, more than 75% of consumers said they entered a store they’ve never visited because of a sign they saw. That is impulse. The sign sparked an interest, and they went inside. Signs around your business also invoke impulse buys too. Put a sign by a new product, or a sales item. It will draw attention and sales!
As consumers, we are all drawn to things that are visually appealing. Signs have that potential to draw eyes right to them. Elliott Marketing has the perfect skillset to create signs that will set you apart. Contact us to discuss what we can do for your business.